Where it started

The slow way
is the honest way.

I was fifteen years old when I was diagnosed with Crohn's disease. I left hospital with a prescription, a leaflet, and far more questions than answers. Nobody explained the exhaustion, the fear around food, or why leaving the house could suddenly feel impossible.

Over the next seventeen years — through flares, medications that worked, medications that didn't, appointments, cancelled plans — my diagnosis eventually changed to ulcerative colitis. A reminder that IBD doesn't always fit neatly into one box.

GutTrack™ exist because nobody should spend years figuring this out alone the way I did.

The story

Everything I build comes from something lived.

I was fifteen when I was diagnosed with Crohn's disease. That experience shaped more of what I've built than anything else — GutTrack™, Unseen Strength Co., the 4-Week Reset. All of it came from years of figuring out what nobody told me.

I became a chef because I genuinely love food. My brother and I work together — him as head chef, me as senior sous. It's the kind of working relationship most people don't get to have.

The books started because I've always carried worlds in my head that needed somewhere to go. The Echoverse began as a story I wrote at school. Reuben and Coco are my actual rabbits. Alfie came from wanting children with IBD to feel excited about food rather than afraid of it.

The clothing brands came from two communities I belong to: the kitchen brigade, who needed something that spoke their language and made them laugh; and the IBD community, who deserved something that acknowledged the invisible strength it takes to show up every day.

The Creative Forge exists because one box was never going to fit everything.